What problems does AI Brand Check solve – and who is the check suitable for?
You know how customers find your website. But what happens when they ask an AI directly for suitable providers?
AI Brand Check systematically examines such customer questions. You'll see where your brand appears in AI responses, who else is recommended, and which areas you should examine more closely.
When the AI recommends providers – is your company included?
A strong Google ranking does not answer that question. People who use AI answers to choose a provider first see the options mentioned there. If your business is missing from that answer, it is absent from that shortlist.
Methodological note
This alone does not tell us whether a missing mention actually leads to a lost sale.
I am looking for a provider for a solar installation on my single-family home. Which companies in my region can you recommend?
This demonstration answer recommends these providers, among others:
- Example company AG
- Example provider A
- Example provider B
- Example provider C
- Brand mentioned
- Yes
- Recommendation detected
- Yes
- Own website cited
- Yes
- Other providers mentioned
- 3
Methodological note
A single excerpt from the existing demonstration data. The order here is not a measured ranking position.
Our article explains how search is changing «How AI is changing search» → . It shows which systems people use «AI usage in numbers» →.
What problems does AI Brand Check solve?
You will not receive a blanket rating of your company. You will receive a structured evaluation of specific questions - with answers that you can check yourself.
Does my brand appear at all?
Your company can be easy to find online without appearing in the AI recommendations examined. The check therefore separates three signals: the name is mentioned, the company is recommended as a suitable option or its website is linked as a source.
This distinction helps you not to confuse a casual mention with a recommendation.
This is what it looks like in the report →Methodological note
The categories can overlap. A mention is not a recommendation; a source link does not automatically explain the selection.
Which competitors appear more often?
Your own visibility only becomes tangible in comparison. You can see which other providers are mentioned or recommended in the same answers - using the same counting rule.
Check the results in context: A platform, directory or provider from another region does not have to be a direct competitor. The original answers will help you classify.
View competitors in the sample report →How frequently are the providers recommended?
Proportion of answers with recommendation.
Methodological note
The values are not market share. A provider counts a maximum of once per answer.
For which customer questions is my brand missing?
An overall figure can hide the fact that you appear frequently for one service and not at all for another. A prompt is the question you ask the AI. The report breaks down results by each of these questions.
This way you can see where you should compare original answers, service descriptions and suitable landing pages first.
How AI visibility is measured →| Customer question | Mentioned | Recommended |
|---|---|---|
| Solar panels in my region | 48 / 48 | 44 / 48 |
| Solar panels and heating from one provider | 40 / 48 | 20 / 48 |
| Compare providers | 8 / 48 | 0 / 48 |
Each fraction shows responses containing the relevant signal divided by assessable responses. This keeps mixed results visible.
A single ChatGPT query doesn't tell me enough.
Even for the same question, answers can be different. Repetitions show whether your company appears in your sample regularly or only occasionally.
Just three runs make the first fluctuations visible. This way you can see which results you should compare more closely.
Methodological note
Three runs do not provide a high level of statistical certainty and do not predict what each user will see.
Same question, three runs
I am looking for a solar installer with clear quotes and reliable service. Which companies should I consider?
2 of 3 answers mention the brand. Location setting: CH; language: German. All three responses relate to the same customer question.
Does my visibility differ depending on the market?
A question in German with the location specified in Germany is a different measurement condition than the same question in French with the location specified in France. The check examines each selected country-language combination separately.
Choose markets where your offer is actually relevant. This allows you to specifically examine differences in the target markets that are important to you.
Methodological note
Compare the questions and group sizes used. An API location preference does not represent the entire population of a country.
Each country-language combination is analyzed separately.
Methodological note
The map shows the global reference, not measured distribution or availability of individual markets.
What do I derive from the numbers?
The report shows gaps and differences you have observed. These become areas to investigate: missing visibility for important questions, frequently mentioned providers, sources used and relevant landing pages.
The technical fundamentals complement this view. They help you identify potential hurdles and prioritize your next steps.
Methodological note
Neither source nor technical score proves why an AI chooses your brand.
- Compare providers
8 / 48 responses mention the brand. Read the responses that do not mention it and check which requirements appear.
- Compare example provider A
Check offer, target group and region. A named provider is not automatically a direct competitor.
- Check content and accessibility
Compare relevant service pages with the questions. Use the report’s technical findings for follow-up checks, not as an explanation for a single recommendation.
Why not just ask ChatGPT yourself?
This is a good start. For a comprehensible comparison, you also need a catalog of questions, repeated queries and uniform measurement rules. It is precisely this work that AI Brand Check bundles.
A single query
- One response at one point in time
- A concrete conversation context
- No comparison of multiple runs
- You evaluate providers and sources yourself
A structured audit
- Several relevant customer questions
- Repetitions per country and language
- Uniform evaluation and competitor comparison
- Original answers and sources in the report
Methodological note
Manual research can also be carried out systematically. The check does not replace your industry knowledge or the checking of individual statements. It uses the OpenAI API with web search; Answers in the ChatGPT app may vary.
Particularly interesting when customers choose between providers.
The industry alone does not decide. What is crucial are specific customer questions, a clear target market and the willingness to take a closer look at noticeable results.
Local service providers
Accounting, real estate, trades or energy: check whether your business appears for relevant questions in your region.
Which providers in my region are suitable for my project?
B2B companies
Agencies, IT companies, recruiters and software providers: Compare the visibility of specific specializations.
Which providers have experience with our industry?
Complex products and services
When customers need to weigh up requirements, you can examine precisely these selection questions.
Which solution suits our requirements?
Many direct competitors
See which providers appear in the same answer choice. Then check whether they are actually comparable.
Who is recommended for the same service?
Multiple markets and languages
Compare your selected country-language combinations and identify differences within the audit.
Where does our brand appear – and where is it missing?
Marketing, SEO and communication
Add documented AI responses to your Google data and web analytics as a basis for practical follow-up checks.
Which contents and statements should we take a closer look at?
This is what typical customer questions can look like
Illustrative examples for your questionnaire. Adapt the service, selection criteria and location to your actual offering. Leave your business name out of open-ended questions about providers.
“Which providers install solar installations and heat pumps in Aarau from a single source?”
«Which recruitment agencies in Zurich specialize in nursing specialists?»
“Which accounting firms in Basel support small limited companies with payroll?”
«Which Swiss agencies have experience with Google Ads for B2B companies?»
«Which real estate agents in Lucerne specialize in the sale of single-family homes?»
«Which accounting programs are suitable for a Swiss SME with multiple currencies?»
“Which consultancies help Swiss manufacturing companies introduce AI?”
«Which online shops deliver ergonomic office chairs with advice and return options to Switzerland?»
When is AI Brand Check not the right tool?
If you need the following, this check alone is not enough:
- A representative measurement of all ChatGPT users or the entire market
- Guaranteed AI rankings or recommendations
- Daily enterprise monitoring across many different AI systems
- An exclusive analysis of classic Google rankings
- Causal evidence as to why an AI model selects a brand
AI Brand Check is a structured sample for AI visibility. It is not a complete market share or ranking measurement system.
Understanding methodological limitations →What exactly do you get?
Mentions
How often does your brand appear?
Recommendations
How often is it suggested as a suitable option?
Competitors
What other providers appear in the same answers?
Prompts
For which customer questions does your brand appear — and where is it missing?
Sources
Which websites are linked in the answers?
Countries and languages
How do your chosen combinations differ?
Original answers and sources make the results verifiable. You decide which findings are relevant for your business.
Open the complete example report →This is how you read the report in practice.
The diagrams above come from the same database as these excerpts. In the full example report you can go down to the individual answers.
Overview
64 / 144responses recommend Example Company AG. The overall score is this recommendation rate: 44.4%.
Open overview →Competitor comparison
83.3 %of comparable responses recommend example provider A. Your brand: 44.4%. Both values refer to the same 144 answers.
Open comparison →A concrete gap
Compare providers8 / 48 answers name the brand. Compare the providers and services in the answers where it is missing.
Open customer question →Understand the scope
4 countries · 4 languages3 customer questions, each with 3 repetitions per combination, result in 144 demonstration answers. Test the groups separately before assessing differences.
View report with filters →What do you do after the audit?
Understand
Read the original answers to your most important questions. Check statements about your company and the comparability of providers.
Prioritize
Start with relevant customer questions where your brand is missing. Separate proven findings from possible explanations.
Improve
Check suitable landing pages, understandable service descriptions, reliable company information and technical accessibility.
Check again
If possible, use the same questions and settings later. Compare how your visibility develops.
Methodological note
Changes are indications; they do not automatically prove the effect of a single measure.
Want to improve your visibility yourself?
Our practical guide shows you step by step how to specifically improve content and technical basics - with concrete examples and helpful sources.
View practical guide →Would you like support?
Together we analyze the most important gaps in your report and derive concrete measures for content, positioning, technical fundamentals and external signals.
Improve AI visibility with us →What questions does AI Brand Check answer?
| Your question | What the check does |
|---|---|
| Will my company be mentioned? | Yes, in the evaluated answers. |
| Is it actually recommended? | Yes, mention and recommendation are shown separately. |
| Which competitors appear? | Yes, other named providers in the same selection. |
| For which customer questions is my brand missing? | Yes, with results per prompt. |
| Which sources appear? | Yes, with the saved source links. |
| Can I compare countries and languages? | Yes, for your selected combinations. |
| Are questions tested multiple times? | Yes, with the selected number of repetitions. |
| Does the check guarantee better rankings? | No. It provides findings and areas to investigate. |
| Is the measurement representative of all ChatGPT users? | No. It describes the selected API sample. |
Frequently asked questions
What exactly does AI Brand Check check?
The check examines whether your company is mentioned, recommended or linked to its website as a source in answers to selected customer questions. It also shows other mentioned providers and the saved original answers.
Which companies is AI Brand Check suitable for?
For companies whose customers could use AI when selecting providers, products or services. The check is particularly helpful if you can name specific customer questions and target markets.
Is AI Brand Check also worthwhile for small companies?
A targeted selection of important customer questions can also be informative for a small company. The decisive factor is whether the questions examined fit your offer and whether you can derive specific follow-up checks from the results.
Why is a single ChatGPT query not enough?
A single response shows only part of the picture. Different questions, languages or runs may produce different providers. Repeated runs reveal differences within your selection; a few runs are not a representative measurement.
Can AI Brand Check explain why a competitor is mentioned more often?
Not causally. You can compare responses, providers, sources and highlighted services. This gives you areas to investigate, but does not prove why the model selects a particular company.
Can I test multiple countries and languages?
Yes. You choose countries and the respective languages. Each combination is examined separately. A location preference is a setting of the request and not a measurement of all users in that country.
How often is a question tested?
You can choose three, five or ten repetitions. Each prompt is asked a corresponding number of times for each selected country-language combination. The price calculator shows the resulting scope.
Calculate scope and price →Does the check guarantee that my company will be recommended more often?
No. The audit measures selected responses. It does not automatically improve the website and does not guarantee recommendations, rankings or additional customers.
Is AI Brand Check an SEO tool?
It complements classic search engine analysis with a perspective on AI answers. For Google rankings, search volume or the complete technical audit of a website, you still need the appropriate tools.
What do I do after the audit?
Check unusual original answers first. Compare relevant competitors and sources, check the appropriate landing pages and prioritize specific improvements. You can find examples in the practical guide to AI visibility; If you wish, we will support you in the implementation.
To the practical guide →Can I see an example first?
Yes. The freely accessible example report shows the structure, key figures, answers and next steps with fictitious demonstration data. You don't have to buy an audit for this.
View example report →How is the analysis carried out?
AI Brand Check uses OpenAI with web search via the API and evaluates the stored answers according to defined rules. The ChatGPT app can provide other answers. The methodology explains counting rules, scope of evaluation and limits.
Read methodology →